The visually attractive nature of Abnormal’s space generated a lot of positive attention, which led to increased footfall on the stand. Interactive features boosted visitor engagement and kept people in Abnormal’s space long enough for their stand team to start building relationships with prospective clients.
Testimonial
“Working with Insert was brilliant. From pre-production to onsite delivery, they took care of all our technical production needs and helped us to produce a truly memorable event.”
Mark Wightman
Head of Technical
Taylex Group

The Challenge

Taylex Group worked with XPO Team to design a visually stunning exhibition stand for Abnormal. Insert Productions were brought onboard as technical production specialists. Our brief: to bring their vision to life with the most suitable technology products on the market.

Our Solutions

Working with Taylex from early in the project, we specified which technical solutions would be best to realize their vision. We provided all AV hire services, onsite crew and technical infrastructure—working side by side with Taylex’s team as their technical production supplier.

LED Screens

The creative use of LED screens was the standout feature of Abnormal’s space. We built a double-sided L shaped banner, with content playing on both sides. Suspended directly below was a 1.5M3 seamless LED cube, with synchronised content on all five visible sides. A 4.5x3M LED wall at floor level completed an impressive ensemble of LED screens.

Video Playback

With 10 playback surfaces to map content to, and pixel-perfect alignment a paramount objective—an effective, yet uncomplicated and reliable solution was required. We created a single 4K video file and used Resolume media server software with a Novastar 4K LED processor to route high definition video content to 37.75m2 of multifaceted LED screens.

Display Screens

Anticipating the LED screens would attract a higher number of guests to their stand, Abnormal asked for six interactive demo stations, to demonstrate their software solutions. We supplied and installed 43” Samsung 4K screens for each station. An additional screen was used for a client-owned gamification feature.

Testimonial
“As soon as I saw the initial plans, I was really excited about this project. The artistic use of LED screens and dynamic content was a concept perfectly suited to our capabilities and experience.”
Micheal Copeland
Project Manager
Insert Productions