Parker: Paris Airshow 2025

Standards at the Paris Airshow are exceptionally high, with exhibitors investing heavily to showcase innovation and value to prospective clients. With this in mind, Equinox developed a bold, authentic design that maximised engagement within Parker’s chalet. As their technical production partner, we supported Equinox through every stage of the process—from pre-production planning to onsite delivery.

Testimonial

“Equinox created a highly ambitious environment for Parker at the Paris Air Show, and Insert played a valuable role by integrating an enhanced AV solution into our chalet build. Their support of our creative approach elevated the design vision, producing a flawless, digitally-driven brand story that was well received by Parker and their visitors.”

Scott Monroe

Director of Goal Accounts

The Equinox Group

The Challenge

Equinox tasked us with developing their design for an immersive audiovisual experience—using wraparound LED screens to tell the story of Parker’s innovation and how their products serve the global aviation industry. Equinox required us to support all technical production needs and deliver integrated solutions which fitted into their chalet design.

Our Solutions

We supported Equinox from the embryonic stages of the project, customising the application and integration of our solutions to meet the project’s specific requirements. We took care of all technical production needs, from specification and installation of products to onsite technical project management and specialist show crew.

Outdoor LED

Establishing the visibility of Parker’s brand at the airshow was a 18x2.5M LED wall covering the front of the chalet. The 3.9mm outdoor LED screen played brand animations and aerospace footage, attracting attention along the busy concourse. A smaller 1x2.5M LED screen next to the entrance played welcome messages and additional branding.

Indoor LED

LED screens on the walls and ceiling of the reception and lobby area played brand animations and promotional content. Eight LED cubes protruded from the walls and were used to display Parker’s products. Every three minutes, an animated feature took over all screens, when an electrical pulse, followed by a fighter jet travelled across the room.

Video Playback

Displaying two-dimensional content on three-dimensional surfaces was a complex process. With LED screens being a main feature of the chalet, the relationship between video content and playback technology was key. We advised the content creators of the exact specification of each screen—enabling us to map the content across three 4K canvases.

LED Mounting System

With space inside the chalet at a premium and the LED screens serving as an architectural feature as much as a video playback surface—we created a bespoke mounting system which secured our LED tiles directly to Equinox’s stand, without the need for intrusive rigging or ground stack systems which would take up additional space.

Meeting Room Technology

The glitz and glamour of communal areas got people talking about Parker’s products and services, but the real business took place in nine meeting rooms around the chalet. We furnished each room with secure wifi, a speaker system, display screen and wireless connectivity software, enabling the discussions to flow without interruption.

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Testimonial

“By working closely with Equinox’s design and installation teams, we achieved a smooth, efficient installation. Any challenges along the way were swiftly handled, and together we delivered an event experience that exceeded Parker’s expectations.”

Ben Degg

Senior Project Manager

Insert Productions